You may be asked at various times to provide data such as your name, e-mail address and phone number (the "Personally Identifiable Information"), as well as information about what you like or do not like about the Website. The Company collects Personally Identifiable Information online primarily to make it easier for you to use the Website, to allow us to improve our website and our services, and for us to communicate with you.
Our data collection policies are intended to allow you to choose how much Personally Identifiable Information to provide to us. Information collected online is often defined as being either anonymous or personally identifiable:
Anonymous Information refers to information that cannot easily be tied back to a specific individual. For instance, we may know that 10,000 people visit this Privacy Statement page today, but we do not necessarily know their names, where they live, or their date of birth.
Personally Identifiable Information tells us who you are. We may need this information to provide personalized or enhanced service that you request. While we hope that you will find it beneficial to judiciously provide Personally Identifiable Information so that we can provide the best practical service to you, the amount of Personally Identifiable Information that you choose to disclose is a decision you make.
When you surf the Internet, your Internet browser automatically transmits some information to The Company every time you access our Website. Examples of such information include the URL of the Web page you were just on (known as the "Refer"), the IP (or Internet Protocol) address of the computer you are using, and the browser version you are using to access our site. Some of this information may be collected by the Company to help us improve our Website and our services. For instance, we may use this information to ensure the content you request is presented in the best format.
To activate some of the features available within the Website, we may assign "cookies" to your Internet browser. On our system, a cookie is a small text file that contains a unique identification number stored on your computer. This unique identification number automatically identifies your browser to our server computers when you interact with our Website. When you agree to provide Personally Identifiable Information directly to us, we may assign cookies that identify you, personally, to our servers.